Cam Holmes
Senior Manager
Master of Business Administration, Strategic Management
Master of Science, Applied Economics
Cam is a results-oriented Senior Manager at VCU Health System and the Owner of Content Aware. He is a lifetime learner, innovator, and has a unique passion for developing and executing on strategy.
Cam has twelve years of experience in strategy, analytics, process improvement, and implementation across Tech, Health Care, and Financial Services. He has consistently been a top performer and people manager, who has developed and empowered numerous talented individuals.
Since joining VCU Health, Cam has been published in OR Manager’s Special Series on Enhanced Recovery and in VCU Health’s FY 2019 and FY 2020 Annual Reports. He was selected as the Guest Speaker for Johns Hopkins’ August 2020 National Leader Webinar on Improving Surgical Care and Recovery and was the analytics lead at the First World Congress for Pediatrics on Enhanced Recovery After Surgery. His team was also the first Virginians to win the HIMSS Davies Award since the 1990s.
As the Owner of Content Aware, Cam invented a B2B platform for improving marketing intelligence and consumer analytics. The platform leverages content recognition software to abstract consumer demographics, geographic, and brand identification to assist brands in pinpointing their marketing spend and cross-collaborate with complementary brands.
At 20, Cam founded his first company Sharpe Innovations and invented SIM Card Adapters. Over the next 8 years, he earned his first two patents and created a B2C licensing model that resulted in over 200MM units licensed to wireless carriers, Amazon, Best Buy, New Egg, Target, and Walmart.
Who am i?
Cam is a strategy and analytics leader based in the Greater Richmond Region. His passion for competition and leveraging technology to improve the world around him began at 10. He has honed and refined his project delivery skills to continually deliver results to C-Suite and operational leaders.
He holds a Master of Business Administration with concentration in Strategic Management from the University of Richmond and a Master of Science in Applied Economics from East Carolina University. Cam also has five active patents and has been published in multiple academic articles.
Outside of the office, Cam enjoys spending time with his friends and family at Lake Anna. He is an active wake surfer, and his family often entertains, with Cam behind the grill. On Tuesday nights, you can find him and his friends playing in their local cornhole league.
What I do best
He is passionate about forming and directing strategy. He enjoys solving complex, high-priority imperatives using qualitative and quantitative approaches, leaning on his analytics and technical background to identify and implement strategies. His long-term goal is to hold a C-suite level strategy role, assisting the CEO and fellow officers on top initiatives, while also leading a university incubation lab
SKILLSET
strengths
Strategic Thinking
Entrepreneurial Spirit
Analytical Skills
Leadership
Innovation
Team Empowerment
Data Science
Agile
Project Management
Lean Six Sigma
TOOLS
This publication investigates the impact of postoperative Acute Kidney Injury (AKI) severity on short- and long-term patient outcomes. It is based on a retrospective, single-center cohort study conducted at an urban, academic medical center from January 2015 to May 2020. The study included adult patients undergoing elective, non-cardiac surgery with a postoperative length of stay (LOS) of at least 24 hours.
The study underscores the significant impact of any stage of postoperative AKI on patient outcomes, including increased mortality rates, longer hospital stays, and higher healthcare costs. Even minor AKI events (stage 1) were associated with elevated risks, highlighting the importance of recognizing and managing AKI in postoperative patients. The findings suggest that interventions aimed at preventing or mitigating AKI could potentially improve patient outcomes following surgery.
This article discusses the implementation and evolution of Enhanced Recovery After Surgery (ERAS) protocols at Virginia Commonwealth University Health System (VCU Health). ERAS, initially developed in 1997, aims to improve patient outcomes throughout the surgical journey by incorporating evidence-based practices spanning preoperative, intraoperative, and postoperative phases. VCU Health utilizes data analytics to monitor the effectiveness of ERAS protocols, identify areas for improvement, and track key performance indicators (KPIs) aligned with clinical and business objectives. By analyzing data, VCU Health has identified trends and implemented practice changes to optimize patient care, such as minimizing intraoperative fluid variation to reduce acute kidney injury and standardizing surgical practices to decrease surgical site infections and opioid usage.
The success of ERAS implementation at VCU Health is attributed to the commitment of senior leadership, the availability of comprehensive data, and a culture of continuous improvement. Regular meetings involving department chairs, clinical effectiveness staff, and clinical teams ensure collaboration and facilitate the adoption of new processes. Through data analysis and evidence-based practice changes, VCU Health has achieved significant improvements in patient outcomes, reduced costs, and expanded ERAS protocols across various surgical specialties. The article emphasizes the importance of data-driven decision-making in enhancing accountability, driving cultural change, and ultimately improving patient care.
Public Speaking Engagements.
Economics
ECONOMICS
CLASS RANK 1
MANAGEMENT
ADMINISTRATION (MBA)
CLASS RANK 3
Magna Cum Laude
Quantitative Economics
Summa Cum Laude
Applied Economics
Magna Cum Laude
Strategic Management
Certifications
Clarity Data Model Fundamentals
(CLR 110)
September 2023
License: 590864798
Caboodle Data Model Fundamentals
(CDW 110v)
August 2023
License: 590864796
SQL 2 (RPT 121i)
July 2023
SQL 1 (RPT 101i)
June 2023
Cogito Fundamentals
(COG 170)
December 2022
License: 378256166
Premier Data Model
March 2023
Premier, Inc.
Clinical Data Base (CDB) Level 3
May 2024
Vizient, Inc.
Clinical Data Base (CDB) Level 2
May 2024
Vizient, Inc.
Clinical Data Base (CDB) Level 1
April 2024
Vizient, Inc.
CDB Data Model
September 2022
Vizient, Inc.
Private Equity Primer
October 2021
Private Equity Primer
Epic Super User
July 2021
VCU Health
StrataJazz
May 2021
Strata Decision Technology
Strata CI
June 2020
Strata Decision Technology
Healthcare Data Analytics
June 2020
Healthcare Information and Management Systems Society
Building and Maintaining Millennium Fundamentals
July 2018
Cerner Corporation
Business Process Management (Six Sigma Yellow Belt)
October 2017
Capital One
Certified Scrum Master
August 2017
License: 000658949
Certified Scrum Product Owner
June 2017
License: 000658949
SCRUM Master Accredited Certification
August 2015
License: 87301715601235
International Scrum Institute
SCRUM Product Owner Accredited Certification
August 2015
License: 47960585916880
International Scrum Institute
Provide strategic and analytical advisory and execution for the enterprise’s top imperatives within the spaces of Quality, Tech, Patient Experience, and Operations. Partner with Executive Leadership and their Operational Teams to ensure the highest standards of quality are delivered on each Enterprise initiative. Efforts directly serve the CEO and Board of Directors.
- Lead a high performing team of Enterprise Analytics analysts and data scientists under VCU Health’s STAR Service Framework
- Develop strategies and products that have automated and modernized various operational practices. Resulting in reductions in cost, waste, and variability. Strategies have further increased patient volume, revenue from value-based programs, and improved external comparison rankings
- Deliverables have also improved regulatory compliance, patient access to care, and provider consistency of high reliability. As a result, VCU Health now leads Central Virginia in 7 of 10 major patient experience categories, as defined by the Center of Medicare & Medicaid Services (CMS)
- Became certified in Epic’s most widely used data platforms: Caboodle, Clarity, Cogito
- Key performer on Epic Implementation (electronic health record modernization), Operation Rebound (financial recovery strategy), Medication Safety, Ambulatory Redesign, and External Benchmarking
Founded a company and invented a B2B platform for improving marketing intelligence and consumer analytics. The platform leverages content recognition software to abstract consumer demographics, geographics, and brand identification to assist brands in pinpointing their marketing spend. The company is underway looking to offer the platform as a tool for Shopify, AWS Rekognition, Amazon Shop the Look, and Apple Intelligence.
- Utility Patents: 11,107,098; 11,361,333; and 12,033,190
Held a leadership role at a boutique M&A consulting firm, named Splash 4 Partners. Splash specializes in providing consulting under the umbrellas of private equity, venture, investment banking, and other buy-side activities. Splash’s differentiation is its data heavy analytical approach and the level of attention and devotion it applies to the researching components on each client engagements. Client transactions were middle-market mergers and acquisitions between $10MM - $1B.
- Led client diligence and was accountable for end-to-end transaction secondary research
- Oversaw a team of two primary research managers responsible for primary research, including customer calls, surveys, and analytics
- Worked on multiple transactions within the health care and tech spaces, while advising the executive leadership teams on best strategies post-closure
Owned strategic and analytics advisory on top strategic initiatives within the spaces of Tech, Finance, Operations, Patient Experience, and Quality. Efforts directly served the CEO, Chief Quality Officer, COO, and Department Chairs.
- Led teams consisting of data scientists, administrative nurses, medical residents, and project managers under VCU Health's STAR Service Framework. Managed the interviewing, hiring, and onboarding processes for my directs, while assisting with other associate hires
- Liaised between multiple lines of business, including Operations, Tech, Finance, and Executive Leadership
- Developed strategies that resulted in fewer case delays, cancellations, readmissions, and complications. Improved patient satisfaction scores to the highest in the Richmond MSA. Cost savings exceeded $20MM, while the health system saw a 75% reduction in surgical site infections, 50% reduction in surgical readmissions, and >1,000 patient days saved
- Key performer on the Health System's transition from Cerner to Epic (electronic health record modernization), Operation Rebound (financial recovery strategy), Enhanced Recovery After Surgery, Cost Per Case, Pain Management, Enterprise Data Warehouse transition to Snowflake, and Chair Incentive Pay Program
Created a mobile hardware company that invented SIM Card Adapters and licensed over 200MM units to wireless carriers, Amazon, Best Buy, New Egg, Target, and Walmart.
- Invented and mass-produced adapters that make SIM Cards universal
- Utility Patents: 8,337,239 and 8,573,986
- Secured licensing agreements with AT&T, T-Mobile, Sprint, Cricket, US Cellular, MetroPCS, H2O, G+D, Idemia, Tracfone, US Mobile, Tucows, and Mint Mobile—surpassing 200MM units under license
- Semi-Finalist for the ABC TV Show "Shark Tank"
Owned analytics, strategy, and budget for Enterprise Payment Operations. Lead multiple process improvement efforts and was the product owner for the Debit Card channel. Oversaw an annual payment operation of 65MM+ accounts, 700MM+ annual payment volume, and $300B+ of annual payment spend. Reported to the Sr. Director of Enterprise Payments and directly served the Managing Vice President of Enterprise Payments & Treasuries.
- Led payment strategy, analytics, and intent for Card, Home Loans, and Auto Loans
- Product Owner for Debit Card Debt Repayment Program
- Owned an annual operating budget of $30MM
- Created $25MM+ in operational efficiencies
- Key performer for the Debit Card Debt Repayment Program, Fusion CoBrand Conversion, Cabela's Legal Day One Implementation, Check Printing and Bill Pay Services RFP, Remittance Resegmentation Strategy, and Integrated Payment Report Automation
Consulted Enterprise Payment Operations on strategies for growth, driving volume to digital channels, and process improvement efforts, while also owning analytics and budget responsibilities. The portfolio encompassed 65MM+ accounts, 600MM+ annual payment volume, and $270B+ of annual payment spend. Reported to the Sr. Manager of Strategy & Analysis and directly served the Sr. Director of Enterprise Payments.
- Led payment strategy and analytics for Card, Home Loans, and Auto Loans
- Owned an annual operating budget of $31.5MM
- Created $25MM+ in operational efficiencies
- Key performer on the Mailed Payments RFP, Automated Disbursements Hub, Credit Card Acceptance for ATM, Secured Card Modernization, and Debit Card Fraud Strategy
Was the sole performer of technical strategy, implementation, and analytics on customer-facing marketing campaigns. Helped drive customers to preferred digital channels, improved segmentation, and created advertisements to cross sell products and services. Reported to the Manager of Digital Operations and supported enterprise marketing departments.
- Owned operational intent and execution of various online campaigns for Card, Bank, Auto Loans, Investing, and Home Loans
- Created $100MM+ in operational efficiencies and generated $10MM+ in new revenue
- Key performer for the EOS to COS Migration, Going Paperless, Cross Sell, and Product Awareness Programs
Owned forecasting, expense management, cost accounting, and business recommendations for three County Departments and all major capital improvement projects. Reported to the Director of Budget & Management and served the County Administrator.
- Managed annual expenditures of $750MM+ and $100MM+ in Reserve funds
- Created $37MM+ in operational efficiencies over FY2015, preventing a meals tax in Chesterfield County
- Led development of the County’s operating and capital improvements budgets
East Carolina University
Greenville, NC
August 2008 - December 2011
Sharpe Innovations, Inc.
Mineral, VA
May 2010 - March 2020
East Carolina University
Greenville, NC
January 2012 - May 2013
University of Richmond
Richmond, VA
January 2014 - June 2017
Chesterfield County
Department of Budget & Management
Chesterfield, VA
April 2014 - October 2014
Capital One
Digital Operations
Richmond, VA
November 2014 - March 2015
Capital One
Strategy & Analysis
Richmond, VA
March 2015 - March 2017
Capital One
Enterprise Payment Operations
Richmond, VA
March 2017 - May 2018
VCU Health
Performance Improvement
Richmond, VA
June 2018 - January 2023
Splash 4 Partners
Richmond, VA
September 2021 - December 2021
Content Aware, LLC.
Moseley, VA
December 2018 - Present
VCU Health
Enterprise Analytics
Richmond, VA
January 2023 - Present
